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    THE BIG BOOK of MARKETING ANALYTICS TOOLS

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    Before customers went digital, marketers had to base their efforts on well-educated guesses and hunches. But the digital revolution has suddenly made it possible to see the results of a marketing campaigns in real-time.

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    Business Information Management

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    Information management is vital for today's business. It requires significant investment and supports critical business process.

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    Essentials of Marketing

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    The common usage of market means a place where goods are bought or sold. A market need not necessarily mean a place of exchange.

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    Technology Based Entrepreneurship

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    Technology Based firms have an innovative role in the emerging knowledge economy, espcially at an international level indeed

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    Banking - An Introduction

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    Banks play a significant role in the financial system and the real economy. They intermediate between all sectors of the economy.

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    Basics of International Financial Reporting Standards

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    This study guide is aimed at exploring the informational value of the annual report under the international Financial reporting Standards provisions.

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    Tania Attends A Wedding

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    Tania's family had just arrived at the house where Aunt Poonam's parents lived in Bangalore.

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    Customer Care

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    This book has been written to help you become more successful in sales.

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    Customer Relationship Management

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    Customer Relationship Management is growing in importance due to the challenging business environment faced by organization though out the world today.

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