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THE BIG BOOK of MARKETING ANALYTIC TOOLS

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product code : THE BIG BOOK of MARKETING ANALYTIC TOOLS
Most companies are flooded with information every day and marketers
aren’t sure what to do with it all. Today, teams have dozens of channels to track
and campaigns are promoted and managed across multiple departments.
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Before customers went digital, marketers had to base their efforts on well-educated guesses and hunches. But the digital revolution has suddenly made it possible to see the results of a marketing campaigns in real-time. Media companies make sure that the sites are interactive and visitors stick around, engaging and consuming content. Tech companies build out content that educates and inspires their target audiences. Whatever your vertical, you need to pay attention to what’s happening on your website to gauge the general success of your digital marketing efforts.

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