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THE BIG BOOK of MARKETING ANALYTICS TOOLS

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product code : THE BIG BOOK of MARKETING ANALYTICS TOOLS
Before customers went digital, marketers had to base their efforts on well-educated guesses and hunches. But the digital revolution has suddenly made it possible to see the results of a marketing campaigns in real-time.
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IN THIS EBOOK, YOU WILL LEARN:
• What success looks like for all the major digital marketing channels
• 30+ analytics tools for marketers to use for every channel
• Why the next step in analytics is all about omnichannel

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